What are 2020’s top digital marketing trends?
How to NOT tweet yourself out of a job
18 Questions to Discover Your Brand
Idris Elba - the Coolest Brand in Hollywood
From prestige TV to tentpole franchises to the Coachella DJ tent, the British actor is a poster boy for 21st-century fame: multidisciplinary, omnipresent, engaging.
Vanity Fair covers the iconic actor in their August 2019 cover - and ask the quintessential question - how does he do it? And how does he keep his reputation so stellar?
In praise of shame
I was Insta-famous ...
When YOU become click bait
Most celebrities are at least moderately active on social media, and rightly so. It’s a great way to connect with fans and reinforce your brand. However, a momentary lapse of judgement could create a viral explosion of negative news that could hurt your career significantly. So how do you protect your reputation in a viral world?
Brand Management in a Social MultiVerse
The foundations of B2B Marketing
Business-to-business, or B2B companies face their own unique challenges when it comes to B2B online marketing. Whereas B2C companies just speak to consumers, B2B brands often have to speak to different stakeholders that are involved in the purchasing process. In addition, B2B products and services often have a longer sales cycle and tend to be more expensive.
