Business-to-business

The foundations of B2B Marketing

The foundations of B2B Marketing

Business-to-business, or B2B companies face their own unique challenges when it comes to B2B online marketing. Whereas B2C companies just speak to consumers, B2B brands often have to speak to different stakeholders that are involved in the purchasing process. In addition, B2B products and services often have a longer sales cycle and tend to be more expensive.