In this digital, social and mobile age, consumers are moving away from traditional media, brands and experiences. They want fresh stories, heartfelt thinking, smart design and ethical leadership in the brands they choose to buy and interact with. Brands - personal and business - need to employ these core values in order to attract the buyers they want and deliver marketing ROI.
The Challenge
It can be quite difficult to define your brand, what it means to you and others and how it can move your business forward. Effective branding and marketing requires total commitment, trust and an utter belief in your brand’s unique proposition to deliver effective services and products that people sometimes don’t even know they want, but need. The challenge is in defining your brand, your messages and your offering.
The Solution
Just like people and life, businesses and brands are dynamic and relational. The best businesses and personalities understand how to tell their story and connect their audiences with different aspects of their brand while increasing trust, loyalty, meaning and engagement. My work helps brands smartly design brand experiences that reach the audiences who matter to them to further their brand relationships, grow their ROI and infinitely expand their business.
I’m uniquely qualified to take your brand and marketing strategy to the next level and build the program, and the approach that your business requires, connecting you with your audiences and generate measurable results by delivering a marketing that converts, that aligns with your target audience and aligns to your overall business objectives. I also have an amazing team of social media gurus, content writers, designers and developers on hand to help execute the strategies I develop.
Below is a selection of my services.
INSIGHTS
Analysis & Audits
Strategic Goals and Mission
Business Objectives Discovery
Brand Insights & Challenges
Target audience research
Targeting strategies
Customer Insights
Product & Service Ideation
Workshops & Training
Branding
Brand Strategy
Brand Architecture
Brand Design & Naming
Personal Brand Development
Brand Training
Brand Videos
Brand Campaigns
Design Implementation
Workshops & Training
marketing
Marketing Strategy
Channel Marketing
Comms Messaging per Channel
Content Marketing & ROI
Digital/Social Marketing Strategy
Digital/Social Marketing Rollout Plans
Creative Campaign Development
SEO Insights and Keywords
Workshops & Training
The Brand Infinity Sessions
The Brand Infinity Sessions are designed to help you recreate and reimagine, your personal and/or business brand success. With a focus on the core values of brand success - brand before business, story before features, virtue before vice, values before vanity, purpose before profit and principles before personality.
My specialist one on one coaching sessions are designed for business founders, personalities and even start up CEOs who are keen to develop a brand that can expand, respond and shift with the times.
I also offer group coaching for small business teams to help them ideate, define, brainstorm, align and sharpen their business branding and marketing needs.
The Brand Infinity Sessions are available anywhere in the world because guess what? We have Skype, Facetime and Google Hangouts! It doesn’t matter where you are in the planet. We can make boundless brand magic happen anywhere, anytime.
If you’re looking for clarity about your brand, purpose and positioning in the world, please don’t hesitate to get in touch.