From prestige TV to tentpole franchises to the Coachella DJ tent, the British actor is a poster boy for 21st-century fame: multidisciplinary, omnipresent, engaging.
Vanity Fair covers the iconic actor in their August 2019 cover - and ask the quintessential question - how does he do it? And how does he keep his reputation so stellar?
Shame has become associated with online mobs and prudishness, but it can be a powerful tool to change our culture and hold governments and corporations to account.
Nothing messes you up quite so royally as becoming Insta-famous.
It’s just as bad as genuine fame, only without the public fawning. Oof!
Most celebrities are at least moderately active on social media, and rightly so. It’s a great way to connect with fans and reinforce your brand. However, a momentary lapse of judgement could create a viral explosion of negative news that could hurt your career significantly. So how do you protect your reputation in a viral world?
Business-to-business, or B2B companies face their own unique challenges when it comes to B2B online marketing. Whereas B2C companies just speak to consumers, B2B brands often have to speak to different stakeholders that are involved in the purchasing process. In addition, B2B products and services often have a longer sales cycle and tend to be more expensive.
When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming.
