Why do we prefer Coke over Pepsi or GE over Samsung or Ford over Chevy?
In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide?
8 Reasons a Powerful Personal Brand Will Make You Successful
If you don't have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to the next level or meet new, high quality friends.
5 Reasons Personal Branding is Non-Negotiable for 2018
7 Branding Mistakes Your Small Business is Making
When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming.
