It takes 20 years to build a reputation and five minutes to ruin it. Mistakes that impact your reputation can also impact your revenue when contracts and sponsorships are dropped, and your brand continuity and planning disrupted. Sp … what to do?
Idris Elba - the Coolest Brand in Hollywood
From prestige TV to tentpole franchises to the Coachella DJ tent, the British actor is a poster boy for 21st-century fame: multidisciplinary, omnipresent, engaging.
Vanity Fair covers the iconic actor in their August 2019 cover - and ask the quintessential question - how does he do it? And how does he keep his reputation so stellar?
When YOU become click bait
Most celebrities are at least moderately active on social media, and rightly so. It’s a great way to connect with fans and reinforce your brand. However, a momentary lapse of judgement could create a viral explosion of negative news that could hurt your career significantly. So how do you protect your reputation in a viral world?