neva read
The Best Digital Marketing Trends in 2020

What are 2020’s top digital marketing trends?

The Best Digital Marketing Trends in 2020
neva read
Idris Elba - the Coolest Brand in Hollywood

From prestige TV to tentpole franchises to the Coachella DJ tent, the British actor is a poster boy for 21st-century fame: multidisciplinary, omnipresent, engaging.

Vanity Fair covers the iconic actor in their August 2019 cover - and ask the quintessential question - how does he do it? And how does he keep his reputation so stellar?

Idris Elba - the Coolest Brand in Hollywood
The Brand Ninja
In praise of shame

Shame has become associated with online mobs and prudishness, but it can be a powerful tool to change our culture and hold governments and corporations to account.

In praise of shame
The Brand Ninja
I was Insta-famous ...

Nothing messes you up quite so royally as becoming Insta-famous.

It’s just as bad as genuine fame, only without the public fawning. Oof!

I was Insta-famous ...
The Brand Ninja
When YOU become click bait

Most celebrities are at least moderately active on social media, and rightly so. It’s a great way to connect with fans and reinforce your brand. However, a momentary lapse of judgement could create a viral explosion of negative news that could hurt your career significantly. So how do you protect your reputation in a viral world?

When YOU become click bait

reputation crisis

How to NOT tweet yourself out of a job

How to NOT tweet yourself out of a job

It takes 20 years to build a reputation and five minutes to ruin it. Mistakes that impact your reputation can also impact your revenue when contracts and sponsorships are dropped, and your brand continuity and planning disrupted. Sp … what to do?

When YOU become click bait

When YOU become click bait

Most celebrities are at least moderately active on social media, and rightly so. It’s a great way to connect with fans and reinforce your brand. However, a momentary lapse of judgement could create a viral explosion of negative news that could hurt your career significantly. So how do you protect your reputation in a viral world?