NESTLE

I led a team of digital strategists, producers and creatives to help Nestle's FMCG brand MAGGI to exceed all digital targets for the first half of 2015 thanks to a multi-faceted campaign that included a refreshed website design and targeted social media activity.

The website and social media campaign attracted a new league of followers thanks to a revitalised content strategy designed to engage consumers through beautiful recipe imagery, cooking tips, how-to videos, lifestyle advice and Q&As with cooking and nutrition experts.

Nestle recognised that in order to achieve their goal of being the must-have meal-time companion they needed to create engaging content in easily digestible formats. But most importantly it needed to be delivered via online platforms as that’s what their target audiences were regularly consuming.

Results:

Soon after the digital campaign was launched, MAGGI’s Facebook site recorded a total reach of more than six million impressions and an engagement rate over one per cent.

The success of the digital campaign was largely driven by the ability to deliver content that followers have wanted to share which further extended the reach of the MAGGI brand and attracted thousands of new customers.

Maggi ANZ Facebook (17M Likes) https://www.facebook.com/MaggiANZ/