MY NIKON LIFE
Inspiring Creativity
How Nikon helped creatives find their inspiration.
I am NIKON Life.
My Nikon Life is an online photography community for beginner, enthusiast and professional photographers from the digital camera specialists Nikon Australia.
Aimed at both seasoned professionals or beginners, My Nikon Life was created to help guide and inspire camera and photography enthusiasts to getting the most out of photography and video.
From finding the right gear to improving your skills, from amazing stories to showcasing your own creativity, the website is jam packed with content to help users capture and celebrate life’s precious moments with Nikon.
I worked with the marketing team at Nikon to develop content and creative campaigns aimed at reaching the desired target market, using the latest tools to design online environments and videos to engage and connect with communities, maximise exposure, increase traffic and leverage the power of both traditional and new media.
Along with the highly successful 'I am Nikon' ad campaign, the website helped to improve market positioning with both professional photographers and everyday consumers.