COMMBANK PROPERTY GUIDE
Smarter Property Decisions.
The Property Guide app was created to help anyone looking to keep on top of the property market make smarter property decisions with 'augmented reality' insights in to almost any Australian home, anytime, anywhere.
I led the team that helped strategise, create and develop the app which uses 'augmented reality' technology where rich data, which may include past sales history, current property listings and recent sales, is mapped on to a real world view through the iPhone's camera on more than 95 per cent of residential properties in Australia.
The app is supported by data from two industry leader's realestate.com.au, the nation's number one property portal and rpdata.com, Australia's leading property information and analytics company.
The app also allowed users to track the status of a property in favourites ensuring they never miss out on their 'dream home', calculate monthly home loan repayments on a particular property to gain a better understanding of whether they can truly afford a particular property and contact an agent or home lender directly from their iPhone and email listings to a friend.
The launch of the CommBank Property Guide iPhone app builds on the Bank's commitment to superior customer service by delivering greater value and enhanced benefits for Commonwealth Bank customers.
Results:
With 117,246 downloads in 24 weeks (target 100,000 in 26 weeks), the app peaked at number one amongst all lifestyle-related apps and at number three amongst all apps in the Australian market. More than 455,000 user sessions were initiated with 33% of unique users using the app at least monthly. 1.2 million property searches were made and there were tens of thousands of engagements with calculators, videos and articles. This also translated into an average of more than 45 calls per week to the Commonwealth Bank home loans number resulting in millions of dollars worth of home loans for the bank.
Awards:
As well as picking up a Silver Lion at Cannes, the app also won top honours at the 17th AIMIA Awards, claiming the best of the best category.